What We Do

In 2023 the 4planet achieved the following:

• Over 5,800 registered their support for 4planet
• 40,000+ participanted in 4planet programs
• 3.6million+ Australians were reached by the 2023 4planet campaign

A little change can make a big difference, if we all do it together. This year we are bringing the climate conversation in to the lounge rooms of every day Australians.

By supporting the 4planet mission, you are helping to raise awareness of the devastating influence climate change has on humans and the Great Barrier Reef. Whether it’s the catastrophic fires and floods that are tearing through our suburbs, or the rise in ocean temperatures that threaten our coral reefs, it’s simple, the climate is changing and we and the environment are suffering for it.

OUR MISSION

The 4planet movement aims to raise awareness of, and engagement with, the ongoing climate crisis by utilising the Great Barrier Reef as a symbol of the challenges facing Australia as we move toward a more sustainable and climate conscious future.

There is little doubt that a willing coalition of positive actions will help to restore and preserve the reefs of the world and those that depend on them. We aim to support the state and federal governments to make brave, bold policies in regards to climate change by mobilising every day Aussies to be climate conscious. It must be acknowledged how much work and investment is already being undertaken but it will take larger actions to secure us forever. With Green Jobs initiatives and climate focused policies being supported nationwide by Aussies we can push to make real change that will have positive effects for years to follow.

4planet offers an approachable, simple and rewarding way for everyday Australians to join the climate conversation. We encourage all our participants to become ambassadors for the future of the reef, and by extension the future of the planet as we move into a climate conscious future.

IN 2024

By encouraging people to register, pledge, dedicate or wear their support for the reef and climate via 4planet we ask them to join the climate conversation and incorporate climate awareness into their everyday actions with small changes. This in turn leads to big changes, impacting the philosophy and values of an entire generation and allows us to begin shifting the needle to a more sustainable future.

This year we are aiming for register 20,000 Australians to become climate guardians, and for every pledge and registration towards this goal we are going to donate $1 to the Forever Reef Project to fund coral restoration.

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We are working with Great Barrier Reef charity and tourism organisations including the amazing GBR Legacy's The Forever Reef Project.

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In 2024 4planet takes the climate conversation across QLD and Australia rolling out the below programs. 

Reef Guardian School Reefy Participation Program
September/October 
Over 140 Queensland schools are participating in 2024. Students receive Reefys buffs (headscarves) to wear to school to dedicate or create conservation and climate aware activities to the 4planet Great Barrier Reef Climate Movement and share their participation via their school socials. 

Reef Guardian Councils Reefy Participation Program
September/October 
19 Queensland Reef Guardian Councils will participate. Councils will receive Reefys buffs (headscarves) to wear and create or dedicate one of their existing climate conscious initiatives to the 4planet Great Barrier Reef Climate Awareness Movement and share to their socials. 

4planet Community Content Creator program
April - September
In 10 locations across QLD local influencers and content creators will invite other local content creators to collaborate for a 4planet Great Barrier Reef Climate Awareness creator day. 4planet creators will their reels, stories and videos to their socials inviting followers to join the 4planet movement.

Reef Tourism Reefy Awareness Program
September/October
Queensland’s 5 largest tour operators and come together to celebrate the 4planet Reefy Awareness program. For the month of September, passengers will receive Reefy headscarves to wear and share photos from out on the reef to socials showing their participation in the Great Barrier Reef Climate Awareness Movement. 

wear4planet Great Barrier Reef Awareness Program
May - October
4planet’s ‘look good saving the planet’ wear4planet program will activate climate conscious fashion influencers to mobilise their followers in the name of the Great Barrier Reef Climate Movement.